Aizen Power Consumers are becoming more conscious about their dietary intake and making critical choices while adding protein ingredient to their diet. Protein ingredient manufacturers in the world are keenly monitoring the factors influencing purchasing decisions of consumers. Consumer insights are expected to make a significant impact on the manufacturing and marketing strategies of protein ingredient manufacturers in the world.
Product Innovation to be a Popular Trend Among Protein Ingredient Manufacturers
Arla Foods, a Denmark-based manufacturer of dairy products, recently launched a new range of Complementary Feeding products that contain high-quality whey protein. The new product range supports dietary transition in infants from breast milk or infant formula to solid foods. The company also stated that the Complementary Feeding range contains whey protein extracted from cows' milk as a primary ingredient, which delivers several health benefits such as allergy management, gut health, and bone development in babies.
FrieslandCampina DMV B.V, a global player in the protein ingredients market, unveiled a new product 'Nutri Whey Native', which is a natural and pure source of whey protein. The company incorporated advanced technologies such as ceramic microfiltration technology to ensure the nativity of the product. It targets growing consumer needs for natural and healthy products, by adding a high nutritional value in the product. More than 14% of leucine contents in 'Nutri Whey Native' make it simpler to reach the adequate levels of leucine for excellent muscle protein synthesis.
Cargill Inc., one of the biggest food manufacturers in the world, is currently focusing more on recognizing the exact consumer demands and introducing innovative protein ingredients. Cargill Inc. polled over 1,000 Americans in Dec. 2017 for its Feed4Thought survey, according to which around 62% millennials showed interest in protein ingredients with natural supplements. In the conclusion of the survey, the company mentioned that consumers are preferring protein ingredients derived from animals fed with natural feed additives. After identifying the growing demand for protein and increasing consumption of meat in the U.S., Cargill Inc. invested over $850 million in its animal protein business. The company is leveraging the latest developments in meat science, supply chain, and food trends to ensure long-term growth in the industry.
https://www.biznutra.com/aizen-power/